|Posted on July 26, 2017 at 2:10 PM|
Re-positioning becomes required when performance drops or doesn’t materialize.
Here are four generic re-positioning strategies
- Image re-positioning; Only the image is changed
- Product re-positioning : The total product offering is adapted.
- Intangible Re-positioning: The less tangible aspects of the product are given greater emphasis.
- Tangible Re-positioning: Both market and product are adapted.
Categories: CAG Explains
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