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Copani Advisory Group


CAG Explains - Product Re-positioning

Posted on July 26, 2017 at 2:10 PM

Re-positioning becomes required when performance drops or doesn’t materialize.

Here are four generic re-positioning strategies

  • Image re-positioning; Only the image is changed
  • Product re-positioning : The total product offering is adapted.
  • Intangible Re-positioning: The less tangible aspects of the product are given greater emphasis.
  • Tangible Re-positioning: Both market and product are adapted.

Arlinda Copani

Categories: CAG Explains