Your Tool To Outperform The Competition.

Copani Advisory Group


Competitive Strategic Advantages

Posted on May 1, 2019 at 11:40 AM

There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:


Brand name/Reputation,

Customer orientation,

Installed customer base,

Patent protection,

Augmented protection,

Peripheral services,

Technical superiority,


Product line breadth.

2- Low-cost:

No frills product,

Product design,

Raw material source control,

Government subsidy, Locations,

Product innovation/Automation,

Own/Control competitors,

Cash flow management,

Cost containment/Low overhead,

Experience advantage,

Low-cost culture

3- Focus:

Product focus,

Market focus,

Geographic focus,

Customer focus

4- Preemption:







Supply systems,

Customer loyalty

5- Synergy:

Enhanced value,

Reduce cost,

Reduced investment,

Combined resources

Arlinda Copani

What Kind of Parent Do Your #Business Units Need?

Posted on November 15, 2018 at 11:00 AM

Read this article if you want to learn more ....

Arlinda Copani

CAG EXPLAINS: The 12 Different Ways for Companies to Innovate

Posted on October 9, 2018 at 11:05 AM

Companies with a restricted view of innovation can miss opportunities. A new framework via MIT Sloan Managment Review called the “innovation radar” helps avoid that. READ More...

Arlinda Copani


Posted on August 27, 2018 at 11:50 AM

When it comes to setting goals... To be effective, your goals should be:

1. discussed Frequently

2. Ambitious in scope

3. measured by Specific metrics and milestones

4. Transparent within your organization

In short, make sure they're FAST, not SMART

Arlinda Copani


CAG Explains - Targeting

Posted on August 10, 2017 at 10:30 AM

When targeting one or more segments... your choice should generally depend on several factors. 

  1. What is the existing level of competition and how good at serving customer needs are they? The greater the numbers and better they are able to meet customer needs the more difficult it will be for another business to also be a success.
  2. How large is the segment, and how can you expect it to grow? (Note that a downside to a large, rapidly growing segment is that it tends to attract competition).
  3. Do you have strengths as a company that will help you appeal particularly to one group of consumers? Firms may already have an established reputation.
  4. Are you able to actual communicate with the segment?

Arlinda Copani

CAG Explains - Product Re-positioning

Posted on July 26, 2017 at 2:10 PM

Re-positioning becomes required when performance drops or doesn’t materialize.

Here are four generic re-positioning strategies

  • Image re-positioning; Only the image is changed
  • Product re-positioning : The total product offering is adapted.
  • Intangible Re-positioning: The less tangible aspects of the product are given greater emphasis.
  • Tangible Re-positioning: Both market and product are adapted.

Arlinda Copani

CAG Explains - How to establish a strategic supply-chain agenda and then implementing it

Posted on April 21, 2017 at 12:30 AM

A framework for establishing a strategic supply-chain agenda and then implementing it:

  • Assess the supply-chain competitiveness of your business by comparing your business objectives against existing capabilities and performance.
  • Create a vision of the desired supply-chain.
  • Defines those actions required to close the gap...and assess business' readiness to pursue needed change.
  • Prioritize the actions and commit the appropriate resouces.

This will give your business a unified strategy and an agenda to achieve that strategy...

Arlinda Copani

CAG Explains - Why Do We Need Business Models?

Posted on March 30, 2017 at 10:00 AM

Business models are used ...

- To capture and communicate your business concept

- To develop and validate strategies, goals, and plans

- To assess a business from a variety of internal and external perspectives

- To integrate strategies and goals across multiple lines of your business

- To establish a common set of perspective and goals to ensure your business model is deployed effectively

Arlinda Copani

CAG Explains - How to Asses Risk

Posted on February 20, 2017 at 9:45 AM

Always consider the amount of risk you’ve allowed into the project by asking these questions:

■ Are there adequate resources to complete the project?

■ Are the time estimations accurate?

■ Are there too many concurrent tasks?

■ Are resources spread too thin?

■ Is this a proven plan?

■ Is the plan realistic?

Arlinda Copani

CAG Explains - Four Different Characteristics of Operations Processes

Posted on February 9, 2017 at 10:20 AM

Although all operations processes are similar... they do differ in a number of ways. Four of which are listed below:

  • The volume of their output;
  • The variety of their output;
  • The variation in the demand for their output;
  • The degree of visibility which customers have of the production of their output.

All four have implications for the cost of creating the products or services.

Arlinda Copani