There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:

Quality,

Brand name/Reputation,

Customer orientation,

Installed customer ...

Read this article if you want to learn more ....

Arlinda Copani

Companies with a restricted view of innovation can miss opportunities. A new framework via MIT Sloan Managment Review called the “innovation radar” helps avoid that. READ More...

When it comes to setting goals... To be effective, your goals should be:

1. discussed Frequently

2. Ambitious in scope

3. measured by Specific metrics and milestones

4. Transparent within your organization

In short, make sure they're FAST, not SMART

Arlinda Copani

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When targeting one or more segments... your choice should generally depend on several factors. 

1. What is the existing level of competition and how good at serving customer needs are they? The greater the numbers and better they are able to meet customer needs the more difficult it will be for another business to also be a success.
   
2. How large is the segment, and how can y...

Re-positioning becomes required when performance drops or doesn’t materialize.

Here are four generic re-positioning strategies

• Image re-positioning; Only the image is changed
  
• Product re-positioning : The total product offering is adapted.
  
• Intangible Re-positioning: The less tangible aspects of the product are given grea...

Copani Advisory Group selected for 2017 Dallas Small Business Excellence Award

Dallas, - July 13, 2017 — Copani Advisory Group has been selected for the 2017 Dallas Small Business Excellence Award in the Business Advising classification by the Dallas Small Business Excellence Award Program. Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Dallas Small B...

A framework for establishing a strategic supply-chain agenda and then implementing it:

• Assess the supply-chain competitiveness of your business by comparing your business objectives against existing capabilities and performance.
• Create a vision of the desired supply-chain.
• Defines those actions required to close the gap...and assess busi...

Business models are used ...

- To capture and communicate your business concept

- To develop and validate strategies, goals, and plans

- To assess a business from a variety of internal and external perspectives

- To integrate strategies and goals across multiple lines of your business

- To establ...