Recognize that disruptive events like the coronavirus are going to happen again and again...

So it only makes sense to war game or scenario plan against the most probable threats before they happen, not after.

A series of “What If,” models can help you plan in advance. For example, assuming your primary supplier shuts down, do you have a ne...

Can quality scale?

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#questionoftheday: How is the world a better place by your company being here? Anything that makes someone smile & feel better about their current situation is worth building.

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Arlinda Copani

There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:

Quality,

Brand name/Reputation,

Customer orientation,

Installed customer ...

Read this article if you want to learn more ....

Arlinda Copani

Companies with a restricted view of innovation can miss opportunities. A new framework via MIT Sloan Managment Review called the “innovation radar” helps avoid that. READ More...

When it comes to setting goals... To be effective, your goals should be:

1. discussed Frequently

2. Ambitious in scope

3. measured by Specific metrics and milestones

4. Transparent within your organization

In short, make sure they're FAST, not SMART

Arlinda Copani

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When targeting one or more segments... your choice should generally depend on several factors. 

1. What is the existing level of competition and how good at serving customer needs are they? The greater the numbers and better they are able to meet customer needs the more difficult it will be for another business to also be a success.
   
2. How large is the segment, and how can y...

Re-positioning becomes required when performance drops or doesn’t materialize.

Here are four generic re-positioning strategies

• Image re-positioning; Only the image is changed
  
• Product re-positioning : The total product offering is adapted.
  
• Intangible Re-positioning: The less tangible aspects of the product are given grea...