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Copani Advisory Group


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CAG #QuestionOfTheDay

Posted on January 14, 2020 at 11:30 AM

#questionoftheday: How is the world a better place by your company being here? Anything that makes someone smile & feel better about their current situation is worth building.

comment below

Arlinda Copani

Competitive Strategic Advantages

Posted on May 1, 2019 at 11:40 AM

There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:


Brand name/Reputation,

Customer orientation,

Installed customer base,

Patent protection,

Augmented protection,

Peripheral services,

Technical superiority,


Product line breadth.

2- Low-cost:

No frills product,

Product design,

Raw material source control,

Government subsidy, Locations,

Product innovation/Automation,

Own/Control competitors,

Cash flow management,

Cost containment/Low overhead,

Experience advantage,

Low-cost culture

3- Focus:

Product focus,

Market focus,

Geographic focus,

Customer focus

4- Preemption:







Supply systems,

Customer loyalty

5- Synergy:

Enhanced value,

Reduce cost,

Reduced investment,

Combined resources

Arlinda Copani

What Kind of Parent Do Your #Business Units Need?

Posted on November 15, 2018 at 11:00 AM

Read this article if you want to learn more ....

Arlinda Copani

CAG EXPLAINS: The 12 Different Ways for Companies to Innovate

Posted on October 9, 2018 at 11:05 AM

Companies with a restricted view of innovation can miss opportunities. A new framework via MIT Sloan Managment Review called the “innovation radar” helps avoid that. READ More...

Arlinda Copani


Posted on August 27, 2018 at 11:50 AM

When it comes to setting goals... To be effective, your goals should be:

1. discussed Frequently

2. Ambitious in scope

3. measured by Specific metrics and milestones

4. Transparent within your organization

In short, make sure they're FAST, not SMART

Arlinda Copani


CAG Explains - Targeting

Posted on August 10, 2017 at 10:30 AM

When targeting one or more segments... your choice should generally depend on several factors. 

  1. What is the existing level of competition and how good at serving customer needs are they? The greater the numbers and better they are able to meet customer needs the more difficult it will be for another business to also be a success.
  2. How large is the segment, and how can you expect it to grow? (Note that a downside to a large, rapidly growing segment is that it tends to attract competition).
  3. Do you have strengths as a company that will help you appeal particularly to one group of consumers? Firms may already have an established reputation.
  4. Are you able to actual communicate with the segment?

Arlinda Copani

CAG Explains - Product Re-positioning

Posted on July 26, 2017 at 2:10 PM

Re-positioning becomes required when performance drops or doesn’t materialize.

Here are four generic re-positioning strategies

  • Image re-positioning; Only the image is changed
  • Product re-positioning : The total product offering is adapted.
  • Intangible Re-positioning: The less tangible aspects of the product are given greater emphasis.
  • Tangible Re-positioning: Both market and product are adapted.

Arlinda Copani

CAG Press: Copani Advisory Group selected for 2017 Dallas Small Business Excellence Award

Posted on July 20, 2017 at 11:55 AM

Copani Advisory Group selected for 2017 Dallas Small Business Excellence Award

Dallas, - July 13, 2017 — Copani Advisory Group has been selected for the 2017 Dallas Small Business Excellence Award in the Business Advising classification by the Dallas Small Business Excellence Award Program. Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Dallas Small Business Excellence Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Dallas Small Business Excellence Award Program and data provided by third parties. About the Dallas Small Business Excellence Awards Program The Dallas Small Business Excellence Awards recognizes outstanding small businesses that serve the Dallas area. Each year, our selection committee identifies businesses that we believe have achieved outstanding marketing success in their local community and business classification. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value. These are small businesses that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Dallas area a vibrant and vital place to live. The Dallas Small Business Excellence Awards was established to reward the best of small businesses in Dallas. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to award the small business community’s contributions to the U.S. economy. SOURCE: Dallas Small Business Excellence Award Program CONTACT: Dallas Small Business Excellence Award Program


URL: http [:/] /



Arlinda Copani

CAG Explains - How to establish a strategic supply-chain agenda and then implementing it

Posted on April 21, 2017 at 12:30 AM

A framework for establishing a strategic supply-chain agenda and then implementing it:

  • Assess the supply-chain competitiveness of your business by comparing your business objectives against existing capabilities and performance.
  • Create a vision of the desired supply-chain.
  • Defines those actions required to close the gap...and assess business' readiness to pursue needed change.
  • Prioritize the actions and commit the appropriate resouces.

This will give your business a unified strategy and an agenda to achieve that strategy...

Arlinda Copani